Catalog

Custom textbook for BIOL 1404 at Texas Tech University.

A book about open-source software for librarians.

‘Core Principles of Marketing’ is a derivative of (i) ‘Principles of Marketing’ (authored by University of Minnesota Libraries Publishing edition, 2015 under CC BY-NC-SA – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution) and (ii) ‘Introducing Marketing, First Edition, 2011’ (authored by John Burnett – this book was published under The Global Text Project, funded by the Jacobs Foundation, Zurich, Switzerland under CC BY).  This adaptation has not significantly altered or updated the original work from the two source textbooks mentioned above, except for the changes mentioned below under the ‘Copyright’ section. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Cover Image:  Courtesy of FCIT, https://etc.usf.edu/presentations

RaiderReady: Unmasking the Possibilities is designed to acclimate, prepare, and guide Texas Tech University students in their transition from high school to college by demonstrating essential skills necessary for success. This book provides practical guidance on topics ranging from studying, test taking, time management, and critical thinking, to career and financial planning, communicating effectively, and personal health. Along with self-reflective evaluations and interactive activities to aid in understanding, each chapter includes applicable resources available to students at Texas Tech University. RaiderReady: Unmasking the Possibilities provides incoming students with the information and tools needed to maximize their college experience and prepare them for the future.

This Guide is meant to be the handbook for using Pressbooks effectively to produce books. Pressbooks is a simple tool, but it’s powerful too, and harnessing that power requires some learning.

This Guide should cover the basics of Pressbooks, including how to quickly get a book into Pressbooks and out the other end as a beautifully designed PDF (for print) or ebook (MOBI for Kindle, or EPUB for Apple, Kobo, Nook and others).

You will also find here resources for various features or special formatting, including how to place images, create footnotes, or put in pullquotes.