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‘Core Principles of Marketing’ is a derivative of (i) ‘Principles of Marketing’ (authored by University of Minnesota Libraries Publishing edition, 2015 under CC BY-NC-SA – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution) and (ii) ‘Introducing Marketing, First Edition, 2011’ (authored by John Burnett – this book was published under The Global Text Project, funded by the Jacobs Foundation, Zurich, Switzerland under CC BY).  This adaptation has not significantly altered or updated the original work from the two source textbooks mentioned above, except for the changes mentioned below under the ‘Copyright’ section. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Cover Image:  Courtesy of FCIT, https://etc.usf.edu/presentations

Close Reading: A Handbook is an open educational resource designed to help burgeoning literary critics become more confident, attentive, and flexible readers of literature. The handbook begins from a simple but powerful premise: literary texts make arguments about the world, and they make those arguments through form. Rather than asking only what a story is about, close readers ask how the story creates meaning—through its diction, imagery, symbolism, allusions, conflicts, characters, narration, pacing, setting, syntax, and other formal choices.

Written for students developing their skills in literary analysis, the handbook offers clear explanations of major formal elements in prose literature, along with examples, analytical strategies, and exercises. Each chapter focuses on a specific aspect of form and shows how that formal element can help readers move from observation to interpretation. The handbook gives students a flexible set of tools they can adapt to different texts, assignments, and interpretive questions.

Accessible, practical, and designed for repeated use, Close Reading: A Handbook can serve as a course text, reference guide, or companion to literary study. It invites students to see close reading as a practice: a way of noticing, questioning, rereading, and making arguments about how literature speaks to the world beyond the page.

This book outlines a general search strategy for finding Open Educational Resources. In it, you'll find case studies, repository lists, templates, and activities intended to help instructors, administrators, and librarians more effectively find OER.

Custom textbook for BIOL 1404 at Texas Tech University.

“Family Policy in Focus: Harnessing the Power of Practical Reasoning for Effective Advocacy and Change” offers an in-depth exploration of how practical reasoning can be utilized to shape effective family policies. This book bridges the gap between theoretical knowledge and real-world applications, emphasizing the importance of ethical considerations, stakeholder engagement, and evidence-based decision-making in policy development. By drawing on multidisciplinary insights and global perspectives, the book provides a practical reasoning framework for addressing complex family issues and fostering meaningful change. It highlights the roles of key figures like Marjorie Brown and Beatrice Paolucci in shaping the Family & Consumer Sciences discipline and underscores the importance of adaptability and collaboration in crafting policies that are inclusive, equitable, and responsive to the evolving needs of families. Through practical reasoning, stakeholders can develop informed, ethical, and effective strategies to support and empower families in diverse contexts.

 

This book explores the transformative power of practical reasoning within Family and Consumer Sciences (FCS), providing a comprehensive guide to integrating critical thinking and ethical decision-making into education and advocacy. It offers a deep dive into the history and philosophy of practical reasoning, effective curriculum development, and the design of impactful learning experiences. Through real-life scenarios, case studies, and role plays, readers will learn how to engage students, foster conceptual thinking, and address real-world concerns. The book concludes with strategies for using practical reasoning to advocate effectively in the FCS, making it an essential resource for educators, researchers, and practitioners.

The import from a Microsoft Word document into Pressbooks can remove many elements of the original document, including formatting, organization, and styling. This guide includes practices to ensure you get the most out of your original document, and don’t have to format your book twice!