Book Title: Core Principles of Strategic Marketing
Contents
Book Information
Book Description
‘Core Principles of Marketing’ is a derivative of (i) ‘Principles of Marketing’ (authored by University of Minnesota Libraries Publishing edition, 2015 under CC BY-NC-SA – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution) and (ii) ‘Introducing Marketing, First Edition, 2011’ (authored by John Burnett – this book was published under The Global Text Project, funded by the Jacobs Foundation, Zurich, Switzerland under CC BY). This adaptation has not significantly altered or updated the original work from the two source textbooks mentioned above, except for the changes mentioned below under the ‘Copyright’ section. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Cover Image: Courtesy of FCIT, https://etc.usf.edu/presentations
Book Source
This book is a cloned version of Core Principles of International Marketing by Babu John Mariadoss, published using Pressbooks by MARIADOSS under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.
License
Core Principles of Strategic Marketing Copyright © 2023 by BABU JOHN-MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
Metadata
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Core Principles of Strategic Marketing Copyright © 2023 by BABU JOHN-MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.
COPYRIGHT
The textbook content was produced by adapting, editing, and mixing content from (i) ‘Principles of Marketing’ (authored by University of Minnesota Libraries Publishing edition, 2015 under CC BY-NC-SA – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution) and (ii) ‘Introducing Marketing, First Edition, 2011’ (authored by John Burnett – this book was published under The Global Text Project, funded by the Jacobs Foundation, Zurich, Switzerland under CC BY). This adaptation has not significantly altered or updated the original work from the two source textbooks mentioned above, except for the changes mentioned below under the ‘Copyright’ section. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Under the terms of the CC-BY-NC-SA license, you are free to copy, redistribute, modify or adapt this book as long as you provide attribution. Additionally, if you redistribute this textbook, in whole or in part, in either a print or digital format, then you must retain on every physical and/or electronic page the following attribution:
Download this book for free at https://raider.pressbooks.pub/strategicmarketing/
For questions regarding this license, please contact bjohnmar@wsu.edu. To learn more about OER project, contact http://teach.wsu.edu
Cover Image: Courtesy of FCIT, https://etc.usf.edu/presentations
