Chapter 9: Re-energize and/or Leverage existing business(es)

Sources:

Section 9.1 Growth Strategies is edited and adapted from the chapter ‘The Strategy Diamond’ appearing in the textbook, ‘Strategic Management’ Copyright © 2020 by John Morris licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. 9.2 Positioning and Repositioning Offerings and Section 9.3 Branding, Labeling, and Packaging are edited versions of the chapter ‘Chapter 10: Creating Offerings’ from the textbook ‘Principles of Marketing,’ authored by University of Minnesota Libraries Publishing edition, 2015 – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution. Section 9.4: Adopting a Customer Centric Strategy is edited and adapted from the chapter ‘Leading a Customer Centric Strategy’ appearing in the textbook ‘Customer Centric Strategy’ by Kerri Shields, Toronto, CA published by eCampusOntario, Copyright Year: 2021. Section 9.5 Building Loyalty and Co-Creating With Customers is edited and adapted from the chapter ‘Engage: building Loyalty and Co-Creating With Customers’ appearing in the textbook ‘Digital Marketing Strategy’ by Pierre-Yann Dolbec, Concordia University Research, published by Concordia University Open Textbooks, Copyright Year: 2021.