Chapter 8: Internal Analysis

Chapter Contents

  • 8.1 Internal Analysis
  • ​8.2 VRIO Analysis
  • 8.3 Operational Excellence

 

Sources:

Sections 8.1 Internal Analysis, ​8.2 VRIO Analysis, and 8.3 Operational Excellence are edited and adapted from the chapters ‘Internal Analysis’ , ‘VRIO Analysis’ and ‘Operational Excellence’ appearing in the textbook, ‘Strategic Management’ Copyright © 2020 by John Morris and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 

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Core Principles of Strategic Marketing Copyright © 2023 by BABU JOHN-MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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