Chapter 6: Market Analysis
Chapter Contents
- 6.1 The evolution of the market
- 6.2 Evaluating the industry/market
Sources:
Section 6.1 The evolution of the market is edited and adapted from the chapter ‘Strategy Analysis Framework (SAF)’ appearing in ‘Strategic Management’ Copyright © 2020 by John Morris and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, and section 6.2 Evaluating the industry/market is edited and adapted from the chapter ‘Evaluating the Industry’ in the textbook, ‘Mastering Strategic Management – 1st Canadian Edition’ by Janice Edwards, Centennial College, Dave Ketchen, Auburn University, and Jeremy Short, University of Oklahoma, Copyright Year: 2014.
