Babu Lourduraj John-Mariadoss is the J.B. Hoskins Professor of Marketing in the Area of Marketing and Supply Chain Management at Texas Tech University and is currently an associate professor and the Ph.D. advisor for the Area of Marketing and Supply Chain Management. Professor Babu John-Mariadoss is the recipient of the Louis W. Stern Award from the American Marketing Association (AMA), the Mary Kay Dissertation Award from the Academy of Marketing Science, and the AMA Sales SIG Doctoral Dissertation Award from the AMA’s Selling and Sales Management Special Interest Group. Professor Babu John-Mariadoss is the editor-in-chief of the journal Marketing Intelligence & Planning, editor of the International Journal of Public Opinion Research, and associate editor of the Journal of International Marketing, Journal of Business Research and the European Journal of Marketing. He serves on the editorial review board of Industrial Marketing Management, Journal of Hospitality Marketing and Management and Journal of Personal Selling and Sales Management. He also reviews for the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing and PLOS, among others. Professor Babu John-Mariadoss has published his research in the Journal of Marketing Research, Journal of Marketing, MIS Quarterly, Journal of Management Information Systems, Journal of the Academy of Marketing Science, Journal of Service Research, Marketing Letters, International Journal of Hospitality Management, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research and Journal of Personal Selling and Sales Management, among others. Before joining Texas Tech University, Professor Babu John-Mariadoss taught at Washington State University, Pullman, WA, for 13 years. He received his PhD in business administration (major in marketing) from the University of Houston in 2007. He has an MBA (Marketing) from the National Institute of Technology, Trichy, India and an undergraduate degree in mechanical engineering from Anna University, Chennai, India.

Professor Babu John-Mariadoss has also created other OER resources titled ‘Core Principles of Marketing (https://opentext.wsu.edu/marketing/) and Core Principles of International Marketing (https://opentext.wsu.edu/cpim/).