Chapter 2: Strategy, Strategic Decisions, and Strategic Marketing

Sources:

Section 2.1 The Meaning of Strategy and 2.2 Approaches to Strategy are edited and adapted from ‘Chapter 4: Strategy and Strategic Planning’ from the textbook ‘Strategic Marketing in the Global Forest Industries – Third Edition,’ authored by Eric Hansen & Heikki Juslin, 2018 – this book was licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. Section 2.3 The Seven P’s of Strategy is edited, adapted, and mixed from the chapter ‘Defining Strategic Management and Strategy’ in the textbook, ‘Mastering Strategic Management – 1st Canadian Edition’  by Janice Edwards, Centennial College, Dave Ketchen, Auburn University, and Jeremy Short, University of Oklahoma, Copyright Year: 2014; and the chapter ‘Strategy as Discipline’ appearing in ‘Strategic Management’ Copyright © 2020 by John Morris and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. Section 2.4 Strategy as Discipline is edited and adapted from the chapter ‘Strategy as Discipline’ appearing in ‘Strategic Management’ Copyright © 2020 by John Morris and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. Section 2.6 The Making of Strategy is edited and adapted from the chapter ‘Intended and Realized Strategies’ appearing in ‘Strategic Management’ Copyright © 2020 by John Morris and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. Section 2.7 Strategic Focus is edited and adapted from the chapter ‘What is Strategic Focus?’ appearing in ‘Strategic Management’ Copyright © 2020 by John Morris and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.