The adapting author, Babu John-Mariadoss, would like to thank:

• University of Minnesota Libraries Publishing, authors of ‘Principles of Marketing’, a source of portions of content used in this textbook.
• Professor John Burnett, author of  ‘Introducing Marketing,’ a source of portions of content used in this textbook.
• Eric Hansen & Heikki Juslin, authors of ‘Strategic Marketing in the Global Forest Industries – Third Edition,’ 2018 – this book was licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, a source of portions of content used in this textbook.
• Janice Edwards, Centennial College, Dave Ketchen, Auburn University, and Jeremy Short, University of Oklahoma, authors of Mastering Strategic Management – 1st Canadian Edition’ Copyright Year: 2014, a source of portions of content used in this textbook.
• John Morris, author of ‘Strategic Management’ Copyright © 2020, licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, a source of portions of content used in this textbook.
• Kerri Shields, Toronto, CA, author of ‘Customer Centric Strategy’ and ‘Leading Innovation’, published by eCampusOntario, Copyright Year: 2021, sources of portions of content used in this textbook.
• Pierre-Yann Dolbec, Concordia University Research, author of ‘Digital Marketing Strategy’, published by Concordia University Open Textbooks, Copyright Year: 2021, a source of portions of content used in this textbook.
• Global Text Project, which produced textbook content that was a source of portions of content used in this textbook. The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.
• Sabrina Davis, MLS, Assistant Librarian, Open Educational Resources Librarian, Texas Tech University Libraries, for all the support while creating this resource.
• Heidi Winkler, MSIS, Digital Services Librarian, Texas Tech University Libraries, for all the support while creating this resource.
• Diptikanta Panigrahi, for help with the editing of the chapters.

If you like this book, you may also like other OER resources created by the same author: ‘Core Principles of Marketing (https://opentext.wsu.edu/marketing/) and Core Principles of International Marketing (https://opentext.wsu.edu/cpim/).

‘Core Principles of Strategic Marketing’ is a derivative of (i) ‘Principles of Marketing’ (authored by University of Minnesota Libraries Publishing edition, 2015 under CC BY-NC-SA – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution), (ii) ‘Introducing Marketing, First Edition, 2011’ (authored by John Burnett – this book was published under The Global Text Project, funded by the Jacobs Foundation, Zurich, Switzerland under CC BY), (iii) ‘Strategic Marketing in the Global Forest Industries – Third Edition,’ 2018, authord by Eric Hansen & Heikki Juslin (this book was licensed under a Creative Commons Attribution-NonCommercial 4.0 International License), (iv) ‘Mastering Strategic Management – 1st Canadian Edition’ Copyright Year: 2014′, authored by Janice Edwards, Centennial College, Dave Ketchen, Auburn University, and Jeremy Short, University of Oklahoma, (v) ‘Strategic Management’ Copyright © 2020, authored by John Morris (this book was licensed under a Creative Commons Attribution-NonCommercial 4.0 International License), (vi) ‘Customer Centric Strategy’ and ‘Leading Innovation’, authored by Kerri Shields, Toronto, CA, and published by eCampusOntario, Copyright Year: 2021, (vii) ‘Digital Marketing Strategy’, authored by Pierre-Yann Dolbec, Concordia University Research, and published by Concordia University Open Textbooks, Copyright Year: 2021, and (vii) Global Text Project, which produced textbook content that was a source of portions of content used in this textbook (The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University). This adaptation has not significantly altered or updated the original work from the source textbooks mentioned above. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.