Book Title: Core Principles of Strategic Marketing
‘Core Principles of Marketing’ is a derivative of (i) ‘Principles of Marketing’ (authored by University of Minnesota Libraries Publishing edition, 2015 under CC BY-NC-SA – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution) and (ii) ‘Introducing Marketing, First Edition, 2011’ (authored by John Burnett – this book was published under The Global Text Project, funded by the Jacobs Foundation, Zurich, Switzerland under CC BY). This adaptation has not significantly altered or updated the original work from the two source textbooks mentioned above, except for the changes mentioned below under the ‘Copyright’ section. This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Cover Image: Courtesy of FCIT, https://etc.usf.edu/presentations
This book is a cloned version of Core Principles of International Marketing by Babu John Mariadoss, published using Pressbooks by MARIADOSS under a CC BY-NC-SA (Attribution NonCommercial ShareAlike) license. It may differ from the original.
Core Principles of Strategic Marketing Copyright © 2023 by BABU JOHN-MARIADOSS is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.