Chapter 1: What is Marketing?
Chapter Contents
- 1.1 Defining Marketing
- 1.2 Marketing and its Functions
- 1.3 The Evolution of Marketing
- 1.4. Planning and Modeling Approach to Marketing
Source:
Section 1.1 Defining Marketing, is an edited version of the chapter section of the same title appearing in ‘Chapter 1: What is Marketing?’ of the textbook ‘Principles of Marketing,’ authored by University of Minnesota Libraries Publishing edition, 2015 – this book was adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution. The following changes were made to the most recent edition: Created new title for Figure 1.1: Marketing activities; Created new title for Figure 1.2: Creating Offerings That Have Value – BMW versus CRV; Created new title for Figure 1.3: Creating Offerings That Have Value – Social media sites; Added learning objectives for all sections.
Section 1.2 Marketing and its Functions, 1.3 The Evolution of Marketing, and 1.4. Planning and Modeling Approach to Marketing are edited and adapted from ‘Chapter 2: Understanding Forest Products Marketing’ from the textbook ‘Strategic Marketing in the Global Forest Industries – Third Edition,’ authored by Eric Hansen & Heikki Juslin, 2018 – this book was licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
