Chapter 5: Competitor Analysis

Sources:

Sections 5.1 Mapping Strategic Groups and 5.5 SWOT Analysis are edited and adapted from the chapters ‘Mapping Strategic Groups’ and ‘SWOT Analysis’ in the textbook, ‘Mastering Strategic Management – 1st Canadian Edition’  by Janice Edwards, Centennial College, Dave Ketchen, Auburn University, and Jeremy Short, University of Oklahoma, Copyright Year: 2014. Sections 5.2 Types of Rivalry, Competitor Analysis Framework, and Analyzing Competitors are edited and adapted from the chapters ‘Strategy Analysis Framework (SAF)’, ‘Types of Rivalry,’ ‘Competitor Analysis Framework,’ and ‘Analyzing Competitors’ appearing in ‘Strategic Management’ Copyright © 2020 by John Morris and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.