Chapter 7: Environmental Analysis

Sources:

Section 7.1 The Marketing Environment: Demand and Supply is edited and adapted from the chapter ‘Chapter 3: The Marketing Environment, an Information Approach’ in the textbook, ‘‘Strategic Marketing in the Global Forest Industries – Third Edition,’ authored by Eric Hansen & Heikki Juslin, 2018 – this book was licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. Section 7.2 The PESTEL Environmental Analysis is edited and adapted from the chapters ‘Evaluating the General Environment in the textbook, ‘Mastering Strategic Management – 1st Canadian Edition’  by Janice Edwards, Centennial College, Dave Ketchen, Auburn University, and Jeremy Short, University of Oklahoma, Copyright Year: 2014, and the chapter ‘The General Environment (PESTEL)’ appearing in ‘Strategic Management’ Copyright © 2020 by John Morris and is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.